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The Park Leisure Centre, Barrow has undergone an extensive development and refurbishment programme to improve and expand on the leisure facilities it provides to the local community.
Barrow Borough Council has funded the £1.25 million improvement scheme through prudential borrowing and in addition signed up to a 10-year Investment & Services Partnership Agreement with Pulse. Pulse were appointed principal contractor for the redevelopment and renovations of the Leisure Centre, under a fixed price design and build contract. State-of-the-art fitness equipment, membership management and a member tracking system together with on-going sales and marketing support was supplied under the investment and services agreement. The deal also includes equipment updates and whole of life equipment servicing throughout the term of the agreement
The newly constructed second floor centre now boasts:
- A new 60 station gym in the new Club Pulse fitness suite
- A new dedicated children's gym called Club Max
- A new central circular feature reception point for the adult and junior gyms
The first floor accommodates:
- Refurbished and enlarged dry changing facilities with dedicated disabled change
- New 140m2 air conditioned mirrored dance studio
- Suite of management offices overlooking the pool
- New air conditioned multi-purpose/meeting room
- Staff room
- Treatment room
- Membership sales office
- Refreshed viewing balcony to the sports hall
The ground floor consists of:
- A new reception
- A new air conditioned cafe/pool viewing area with leather sofas and soft seating
- Externally the building has benefited from a new central glazed curtain wall feature running the whole height of the existing building with a ground floor curved extension to the front elevation giving a very new and modern feel to the centre
Throughout the development Pulse has used a range of top quality materials and finishes including, under floor heating to changing rooms with tiled floors, new solid wood finishes to all areas and stainless steel and glass feature staircases.
As part of the agreement Pulse produced a comprehensive and creative marketing plan that encompassed pre-opening marketing and promotional activities of the new facilities. The awareness of the new facility resulted in more than 200 new memberships generated during a pre-opening weekend.
Four weeks after opening, membership now stands at 1,080 which is a 30% increase of new members, the children's gym follows the same success with an impressive 73 members.
"Pulse were the obvious choice to lead with the renovation of our new leisure centre as we have been partners for more than 12 years and they have continually exceeded our expectations with new and innovative leisure solutions" says Margaret Wilson, Centre Manager. "The end result speaks for itself - our fantastic new facility was delivered according to plan, on time, with options & extras installed and complete, meets all of our business objectives and we have new members signing up daily!"
29th September 2008
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